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Writer's pictureMary Taylor

What is a CPA?

Today there're a lot of different possibilities to earn good cash on the WWW. Working with CPA networks now is regarding very prospective. An ordinary CPA network is a broker that assists advertisers & publishers meet each other. These networks often pay for various operations from consumers, which the webmaster invites for the adman. Action should carry a certain sense for the advertiser, who actually pays for such action. What are these actions? For example, the buy of goods or service, passing the survey, installing a special app, or opening a profile on a site with certain personal information.


Various CPA networks in industry of gaming pay for different gaming achievements by the users invites by the webmaster. The webmaster also additionally gets money for any costs from users in the gameplay. If we talk about a classic business, the publisher acts as a marketing manager, It's he who invites potential consumers for business representatives by his actions. The more useful actions will be recorded from customers attracted by the publisher, the more money the webmaster can make.


What functional does the advertiser perform in this interaction? It makes an agreement with a certain CPA, determines the loyal actions and sets the conditions, pays the webmasters for the attracted consumers. In his turn publisher opens an account in an associate program, attracts traffic from SE, social networks & other methods and gets money for the activities of the attracted loyal users.


Admen can post several various offers in a particular CPA at once, particularly for different products. Advertisers still limit particular sorts of traffic, for instance, doorways or motivated visitors. Furthermore, many other parameters necessary for the work are indicated.


CPA network keeps stats on attracted visitors, approved by adman leads and other parameters. All information is displayed in individual profiles of advertisers & webmasters.


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